Top 10 promotion tips for a successful Seminar or other Event

What is the point of organizing a seminar or plan other event if nobody is going to show up? How can you guarantee that people will show up and that you will get the target audience that you want? Check out the top10 tips that you can use to effectively market or promote your seminar.
 

 Top 10 tips to promote your event, seminar or conference

• Build attendance at your meeting or event seminar with all the proven techniques that seminar promoters have used for years. Use the Internet to look them up or ask around
   
• Allow yourself at least 6 months from "idea" to meeting date for a new, untried, small meeting or seminar.
   
• Allow a minimum of 9 months for a two or three-day conference for planning, speaker selection and contact, marketing efforts.
   
• Consider a separate pitch for each major marketing segment.
   
• Profile the prospective attendee who you want to register and then begin subject and content planning based on that information
   
• Boost in-house know-how with freelance talent - art, copy, and marketing; don't try to make do with inexperienced staff.
   
• Decide what benefits or knowledge the satisfied attendee will go home with before deciding on content and format.
   
• In your brochure's copy, give personal benefits first - before corporate benefits . . . agenda . . . speakers etc.
   
• Feature all of your locations and dates conspicuously.
   
• Price to match value don't under-price.
  
  Here are 15 more tips to promote your event so you can have a complete event planning project.