10 Event Planning Mistakes To Avoid

Not every one of us was born to plan events, tirelessly poring over details and taming the imperative minutia that threatens uncontrollability. However, we often find ourselves in this very spot sooner or later. Suddenly we find ourselves charged with planning an important event like conference, education seminar, or incentive meeting that could be a critical component to your organization’s success.

The following are a few tips to help you avoid the common 10 pitfalls of the event planning phase.

• Not comparing like to like when selecting a site

In the preliminary planning phase, many important decisions are made that lay the foundation for your meeting. Site selection is crucial as it is usually one of the single greatest budget allocations.

When negotiating room blocks, food & beverage, meeting room rates, and the pyramid of miscellaneous charges, make sure you are getting the full picture.

Your hotel sales manager is usually your best partner in planning your event however check all potential charges before congratulating yourself on the fabulous room rate you were able to negotiate.

• Confusing your message

Having a clear objective for your meeting will result in a successful experience for you and all of your attendees.

You should design collateral material and plan activities that support your meeting objective and don’t deviate from this focus.

For example, if you are holding an intensive strategic planning meeting for a top-level executive group, consider hosting the meeting at a conference center where distractions are kept to a minimum.

• Not sharing information with all parties involved

Not sharing your event’s objective and overall plan with all who are charged with providing products and services to your meeting is a crucial error in your preparations.

A strategic plan that is created specially for your meeting is a great tool to share with all who are partners in the success of your event and will save time in verbally explaining your event to each partner. Being secretive is not going to help you.

• Not checking, double checking, and triple checking everything

This cannot be said enough. It is the best planning motto I can think of. Often with large events the planning will take place over several months. Do not assume that the person who promised to facilitate your group’s trip to Spain will remember your conversation three months ago or even three weeks ago.

Their firm may be very reputable but you are not the only fish in their sea!

Always stay on top of things at all times and follow through.

• Not reading the fine print, not reading everything!

If you do not read everything on contracts, orders, and instructions, then you as a meeting planner are exposing yourself to a tremendous amount of liability and financial risk.

Furthermore, as the meeting planner, you are expected to be the expert on all aspects of your event.

By knowing what is stated on all documents you can easily anticipate questions and issues that may arise while also maintaining your priority over potential liabilities.

• Not thoroughly checking out speakers and entertainers

Have you ever attended a meeting where the keynote speaker’s message was brilliant but had nothing to do with the reason why you were there?

Speakers and entertainers can make or break your event and just because they were well received by one audience does not mean they are perfect for your event.

One of the best ways to find great speakers and entertainers is by networking with fellow meeting planners.

Once you have located a prospect, ask for references, and check those references, and ask a lot of questions. What is the reference’s relationship to the prospect? How many times has s/he heard this person speak or entertain? What was so great about their performance etc.?

• Not purchasing event insurance

Now more than ever, event insurance is a must for both large and small budget meetings.

There are always delays and disruptions in travel arrangements, speakers or entertainers who fail to show up, strikes and reduced attendance are sometimes unavoidable occurrences.

You have to ask yourself what could disrupt your event and what would the financial and legal consequences be. A policy of always purchasing event insurance is the best thing to do in the meetings industry.

• Not committing to a defined planning timeline

When you create a timeline that works, you will alleviate your own stress by avoiding last minute, unforeseen challenges, complete tasks in a realistic time frame, and create a seamless and positive experience for all which will make the whole process a lot easier.  

This detailed timeline should include all of the pre event tasks; who are responsible for accomplishing the task; and the time frame for completion. Look in above timeline section for a sample.

• Not adding creativity to your event

According to a study that was conducted by Meeting Professionals International, one of the greatest needs for improvement in meetings relates to the delivery of the content that leaves the attendees motivated and inspired.

Think of interesting, unique, and fun activities, giveaways, and events that are important to your audience and commit to making your meeting the best one ever.

• Leave nothing to chance but not planning on forgetting something

It is inevitable that there will be something you will miss in the planning phase of your event because that is human nature.

If you have carefully orchestrated your meeting, taken everything into account, and assumed nothing about the capabilities of your contractors, you will be fully prepared to handle the unforeseen challenges that always seem to pop up. Don’t over-stress yourself about it.